Public Service Announcement Project
Public Service Announcements are also known as PSAs. PSAs are kind of like commercials, but they focus on matters of public interest such as drunk driving prevention and substance abuse. Broadcast stations for TV and radio are required to air a certain number of PSAs and they are aired free of charge. You have very likely seen or heard a PSA before. Do any come to mind? The idea behind PSAs is to try and influence people on a mass scale. A successful PSA campaign can make a huge impact on the attitudes of people. A PSA campaign that began in 1985 that encouraged people to use seat belts was instrumental in increasing seat belt usage from 14% to 79%. Since the campaign began, it is credited with helping to save an estimated 85,000 lives and over $3.2 billion. In today's world of accessibility to YouTube and social media, you have the power to help bring change. Check out the link to the Ad Council to learn about some of the most successful PSAs of all time.
Tasks:
PSA Project Instructions, Requirements and Checklist
PSA Proposal Form
PSA Storyboard Checklist
PSA Project Reflection Form
Tasks:
- Watch the following PSAs as a class and discuss the common elements included in each one:
- Further discuss the following questions:
- How can you grab the viewer’s attention early and hold it?
- How can you make your point clearly and concisely?
- How can you offer and propose specific actions your audience can take?
- What is the importance of using and offering accurate facts?
- How can you propose behavioral change?
- In groups, come up with a list of issues that teenagers encounter each day/month/year that relate to Digital Citizenship?
- Complete the PSA Project (See below for a list of important project documents).
PSA Project Instructions, Requirements and Checklist
PSA Proposal Form
PSA Storyboard Checklist
PSA Project Reflection Form